Account-Based Marketing is the highest-ROI play in B2B — identify the exact companies you want to work with, map every decision-maker inside them, and run a coordinated campaign until they're ready to buy. Big Leap builds and runs ABM programs for Indian B2B companies that are done with spray-and-pray.
Account-Based Marketing (ABM) flips the traditional lead generation model. Instead of casting wide — generating hundreds of leads and hoping the right buyer is in there — ABM starts by identifying the exact 20 to 100 companies you most want to work with, and builds a targeted engagement program around each one.
For Indian manufacturers targeting OEM buyers, exporters approaching specific international brands, or industrial companies pursuing large enterprise accounts — ABM is the most efficient way to generate qualified pipeline from high-value accounts that generic outreach can't reach.
The key difference: With lead generation, you optimise for volume. With ABM, you optimise for fit. Every conversation you book through an ABM program is with someone at a company you've already decided you want — not whoever happened to click on an ad.
Why most ABM fails: Companies build a target account list and blast the same generic message to every contact on it. That's not ABM — that's a badly-targeted email campaign. Real ABM is personalised at the account level, multi-stakeholder, and coordinated across channels simultaneously.
Fully personalised campaigns for your most important target accounts. Custom content, bespoke outreach, and dedicated engagement for each account. Used when deal size justifies deep investment per account.
Segment-level personalisation for accounts grouped by industry, size, or buying stage. Shared messaging framework with account-specific customisation. The most common starting point for mid-market B2B companies.
Programmatic ABM at scale — using intent data and account-level signals to personalise at scale. Best suited for companies with a large addressable market and a clear ICP definition.
Every ABM engagement is built from first principles — no copy-pasted templates, no generic account lists. Here's what you receive across a standard 6-month ABM program.
A precise Ideal Customer Profile built from interviews with your best existing clients — firmographic criteria, trigger events, buyer language. Then a verified target account list of 20–100 named companies that match it exactly.
For each target account, we identify every stakeholder in the buying process — the technical evaluator, the procurement head, the finance approver, the MD-level sponsor — with their LinkedIn profiles, direct emails, and role-specific concerns documented.
Coordinated LinkedIn connection and DM sequences, personalised cold email, and retargeting ads running simultaneously across every target account. Each stakeholder receives messaging relevant to their specific role and concern — not a generic blast.
One-page case studies, sector-specific capability documents, and personalised email openers written for your target accounts — so every touchpoint references something specific to their company, their industry, or their situation.
Every target account tracked in your CRM from Day 1 — engagement signals, reply status, meeting booked, pipeline value. Weekly pipeline reports show exactly which accounts are moving and which need a different approach.
Every month, a structured review of account-level performance — which tiers are converting, which messages are landing, which stakeholders are engaging. The program is adjusted in real time based on what the data shows, not guesswork.
A structured four-stage process that takes you from a blank account list to qualified meetings with decision-makers at the companies you most want to work with.
We interview your top clients, map your win patterns, and define a precise ICP. Then we build a verified target account list — named companies, confirmed to match your criteria, with decision-maker contacts identified inside each one.
For every account, we identify 3–5 stakeholders in the buying decision. Each stakeholder gets a profile — their role, their priorities, their likely objections, and the specific message that will resonate with them versus their colleagues.
LinkedIn, cold email, and retargeting running simultaneously. Each stakeholder receives personalised outreach that references their company, their role, and a specific challenge you've solved for a similar company — at the same time across all channels.
Positive replies are managed by our team and booked directly into your calendar. Every account is tracked in CRM. Monthly reviews adjust the program — new accounts added, underperforming messages replaced, high-converting approaches scaled.
Account-Based Marketing is not the right starting point for every B2B company. Here's an honest breakdown of when ABM delivers the most and when another approach might serve you better first.
Most agencies use bought data from Apollo, Zoominfo, or Lusha and call it ABM. We build your target account list from scratch — based on your ICP criteria, verified against LinkedIn, and enriched with direct contact details. No recycled databases. No contacts that have been contacted by 50 other agencies this month.
Most B2B deals involve 3–7 stakeholders. Reaching only the MD or only the procurement head means 60–80% of the buying committee never hears from you. Our ABM programs map every stakeholder and run parallel, role-specific outreach — so when the deal gets to evaluation, your name is already known across the committee.
We write account-specific email openers that reference something real about the target company — a recent hire, a market expansion, a product launch, a challenge specific to their sector. This is not a template with {First Name} replaced. Personalisation at this level produces reply rates 3–5x higher than generic sequences.
Positive responses from target accounts are handled by our team — follow-up messages, scheduling, pre-meeting information sharing. You receive a calendar notification when a meeting is booked. Your sales team focuses on the conversation, not the coordination.
The target account list, the buying committee maps, the contact database, the email sequences, the CRM setup — all of it is transferred to you at the end of the engagement. No dependency created. Everything we build is designed to be run by your team without us.
Our weekly ABM reports show accounts reached, stakeholders engaged, replies received, and meetings booked. Not impressions, not clicks, not "brand awareness." The metric your founder cares about is the one we report on.
Book a free 30-minute strategy call. We'll map your ICP, identify your target account tier, and show you exactly what an ABM program would look like for your business.
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