Verified, ICP-matched decision-makers delivered through outbound and inbound systems that run simultaneously — procurement heads, plant managers, export buyers, and founders who actually have a need and a budget.
The standard B2B lead generation playbook in India has a structural flaw: it optimises for the easiest leads to generate, not the best leads to close. IndiaMart enquiries, trade show scans, and generic cold email blasts produce contact volume — but the contacts are price-sensitive, poorly qualified, and require enormous sales effort to convert into anything meaningful.
The root cause is almost always the same: the lead generation system isn't built around your ICP. When you reach the wrong people at the wrong companies with the wrong message, volume is what you get. Qualified pipeline is something else entirely.
Big Leap's lead generation approach starts by defining your ICP with precision — which companies, which roles, which trigger situations — and builds the entire outbound and inbound system around that definition. The result is fewer leads but significantly higher conversion, because every contact in the system was verified against your criteria before the first message was sent.
The distinction that matters: Lead generation fills a calendar. Marketing determines whether those meetings close. Our lead generation programs run alongside authority-building — so by the time a prospect replies, they've already seen something that establishes your credibility.
Price-comparison shoppers. 5–10 other suppliers getting the same enquiry simultaneously. Conversion rates below 5% for most manufacturers.
Recycled databases that have been contacted by dozens of other companies. Low deliverability, low reply rates, and damaged domain reputation.
Template messages sent to thousands of contacts with no ICP filter. Open rates below 15%, reply rates below 1%, and spam folder placement by Month 2.
High cost per contact, seasonal pipeline, and a follow-up system that drops 80% of leads in the two weeks after the event ends.
Verified contacts, dedicated domains, personalised sequences, and inbound content — running together to produce qualified meetings consistently from Month 3.
Every engagement is built around your ICP — not a generic outreach template. Here's what you receive across a standard lead generation program.
A verified list of 200–500 ICP-matched contacts per month — direct email addresses, LinkedIn URLs, job titles, company size — built fresh for each engagement using Apollo.io and LinkedIn Sales Navigator, not recycled databases.
Connection campaigns and personalised DM sequences targeting 40–60 decision-makers per week. Profile optimisation, sequence writing, and complete reply management — every positive response booked directly into your calendar.
Dedicated sending domains purchased and warmed up over 4 weeks. Multi-step email sequences with A/B tested subject lines and openers. Full deliverability management — SPF, DKIM, DMARC, and bounce monitoring throughout the engagement.
All positive replies from LinkedIn and email are handled by our team — follow-up messages, scheduling conversations, sending pre-meeting materials. Your sales team focuses on the conversation, not the coordination.
Every contact, reply, and meeting tracked in Zoho CRM from Day 1. Pipeline stages configured for your sales process. Weekly report showing contacts reached, replies received, meetings booked, and pipeline value added.
SEO-optimised landing pages, lead magnets, and Google Ads running alongside outbound — so while outreach is generating meetings actively, inbound is building a passive pipeline channel that compounds over time.
A four-stage process that takes you from ICP definition to qualified meetings in the calendar — with everything built to be run by your team after the engagement ends.
ICP definition workshops, buying committee mapping, dedicated domain purchase and warm-up, CRM configuration, and LinkedIn profile optimisation. The foundation everything else is built on.
Verified contact list built to your ICP criteria. Outreach sequences written — personalised openers, value propositions calibrated to your buyer's language, and CTAs designed for the specific stage of your buyer's journey.
LinkedIn and email campaigns launched simultaneously. Reply management begins. Weekly performance review — open rates, reply rates, and meeting conversion analysed. Underperforming messages replaced; high-converting approaches scaled.
Outbound producing consistent meetings. Inbound content and SEO building organic pipeline in parallel. Monthly strategy calls review what's working, add new ICP segments, and expand to new channels as results compound.
LinkedIn and cold email work differently but complement each other — LinkedIn builds the relationship, email follows up with depth. Running both simultaneously produces significantly higher results than either channel alone.
LinkedIn is where most B2B decision-makers in India are reachable directly — procurement heads, plant managers, MDs, export directors. Our LinkedIn system uses Sales Navigator to identify and qualify contacts, then runs personalised connection and DM sequences that produce 8–16% positive reply rates for manufacturing-sector outreach.
Cold email scales in a way LinkedIn alone cannot — reaching 200–300 ICP-matched contacts per week from warmed dedicated domains with personalised sequences that reference something specific to the recipient's company or role. Properly executed cold email produces open rates above 25% and reply rates of 3–8% for manufacturing sector outreach.
Every contact list is built fresh for your engagement using Apollo.io and LinkedIn Sales Navigator, verified against your ICP criteria, and enriched with direct email addresses. No recycled databases. No contacts that have been emailed by ten other agencies this month.
We write email openers and LinkedIn messages that reference something specific to the recipient's company — a recent development, a market expansion, a sector challenge. Not {First Name} in a generic template. Personalisation at this level produces 3–5x higher reply rates than standard sequences.
Positive replies from both LinkedIn and email are handled by our team — follow-up messages, scheduling, pre-meeting information. Your sales head receives a calendar notification. The coordination is entirely off their plate.
The contact database, the email sequences, the CRM setup, the domain infrastructure, the LinkedIn playbooks — all transferred at the end of the engagement. Your team can run the system independently after we leave.
Book a free 30-minute strategy call. We'll map your current lead generation gaps and show you exactly what a qualified outbound system would look like for your business.
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